Do you think of green when you think of the branding? It is the color, however, the highly environmentally friendly, sustainable products that your brand might be marketing. Green promotion materials is not a new one week gimmick, but a smart and efficient way of advertising your brand and simultaneously make the world a better place. Click our extra resources for another topics!
Let’s start with materials. More promotional products are made of bamboo, hemp, and recycled materials. The options of sustainable sources are limitless and include pens, tote bags, etc. One such item is the bamboo pens which have the natural feel but they are useful. It is like giving your consumers what they need and at the same time indicating that you are the one that is intent on eliminating wastes.
One of the environmentally friendly options can be reusable drinkware. Consider the use of branded water bottles, coffee, or tumblers of stainless steel or plastic recycled. As long as your consumer adds a squeeze water in that bottle, he/she will be reminded of your brand- and the planet will be assisted as well. It’s a win-win! And then not to mention that, by trying to get everyone to reduce single-use plastics, you will be a progressive brand with the values that the audience will feel similar to.
To those, who are willing to be even more innovative, one can suggest element of recycled paper or ecological fabric. The notebooks and used journals recycled are an excellent promotional product, practical and green too. Humans like the place where they can jot down their thoughts and now they can be satisfied with the consumption of the product which is not so harmful to the environment.
The other innovative feature is to offer environmentally friendly event giveaways as well. You can have eco-friendly swag bags when you are organizing a trade show or conference. The products will stand out in the masses of environmentalists with an environmentally friendly tote bag with the brand name printed in organic cotton, a bamboo phone stand or a reusable shopping bag. And when your customers carry them they will be billboards on your brand.
Going green with environmentally friendly products does not just demonstrate your concern in regard to green, but also appeals to the green minded consumers who are on the rise. By choosing such products, you will be making your brand look like a move towards a better world that is based on a positive change and show that you are not the only one who cares about profits. You care about the world and your shoppers will notice that.
Sustainable promotional products are no longer a nice thing to do but rather an essential element of any modern branding. It may be a bamboo pen, reusable bottle or a recycled piece of clothing; these products are a statement product. And as the sustainability trends keep on gathering momentum among the consumers, you will be on the frontline, and as you promote a green future by providing them with the sustainable products.